Do we need to get that technical? Yes, it’s attention to detail.
It's a funny thing, but when everything is going along tickety-boo,
people don't seem to want to know any detail.
As soon as something breaks, we all want to know why, how & what in
minute detail, whether we're going to understand it or not.
I'm no different.
However, the smallest details can make a significant difference in how
well something does, or doesn't work.
Knowledge and expertise combined with a willingness to look for
solutions in places that we wouldn't normally look make those little
differences.
We notice these differences with our competitors, who for many years
have copied our simple products but, haven't really looked closely enough or,
properly understood why we do it that way. They just look for the cheaper,
quicker solution for them. Not for you, but for them.
For example, on our Flying Banners (teardrop shaped), we include a
thing called a leech line in the straight edge of the material. What does this
do, I hear you ask. (I have a vivid imagination)
Well, it has a twofold purpose. Firstly it stops the printed banner
material being in continuous and varying tension, which is not good for the
shape of the print or fabric. Secondly, it stops that straight edge oscillating
(I was going to use flapping but I like this word more!) in squally winds and
thereby reducing the life of the banner.
What is it? It's a piece of very tough braided cord that is sewn into
the seam of the leading edge of material. A vital small element that's there
for the wellbeing and longevity of your banner.
So, do we need to get that technical?
Yes is the answer.
Because if we don't, no-one else, including our competitors, will bother. (To give you the product
you deserve!)
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