Wednesday, 29 January 2014

All Banners are double-sided, right? WRONG!

Well it is true that every banner has two sides to it, but that's about as far as it goes and by no way answers a brand managers questions.
What's most important for a Marketing Manager is Brand recognition together with the campaign message.

Now, we can’t all be as well known as Coca-Cola or McDonalds (and we've worked with both of these!) and we can all recognise their logo's whether they're back-to-front, upside-down or even just a slither of the design.
But we're not all as fortunate as that!

So, what to do, what to do?

First, don't be fooled by some of our competitors who will tell you their banners are double-sided when, what they mean, is right-reading one side and a mirror (back-to-front) image on the reverse.
We can print like that too, but better than most as we get around a 95% ink strike through the way we print.

Next, if you want right-reading print to both sides, ask first if the banner company can do this. Ask to see a photo, preferably with the banner in strong light behind it so there's no 'show-through'. Once you've got that, you can move forwards with confidence.
same design, same colours
single and double-sided
We've been producing true double-sided print for well over 8 years now.

We can do this because we've spent vast amounts of money on our own internal R&D Department. Not only this, but we even have our own material coating plant.
And if that weren’t ownership enough of the process, we actually produce our own fabric from yarn to finished product.

2 sides of the same banner

We could be developing an OCD with this, don’t you reckon?

Maybe our competitors should do the same?

It would certainly be better than trying to fool you into thinking they made double-sided print!!!

If you’d like to know more, let us know. We’ll listen to what you and your event needs, not what we can get away with!