All Banners are double-sided, right? WRONG!
Well it is true that every banner has two sides to it, but that's about
as far as it goes and by no way answers a brand managers questions.
What's most important for a Marketing Manager is Brand recognition together
with the campaign message.
Now, we can’t all be as well known as Coca-Cola or McDonalds (and we've
worked with both of these!) and we can all recognise their logo's whether
they're back-to-front, upside-down or even just a slither of the design.
But we're not all as fortunate as that!
So, what to do, what to do?
First, don't be fooled by some of our competitors who will tell you
their banners are double-sided when, what they mean, is right-reading one side
and a mirror (back-to-front) image on the reverse.
We can print like that too, but better than most as we get around a 95%
ink strike through the way we print.
Next, if you want right-reading print to both sides, ask first if the
banner company can do this. Ask to see a photo, preferably with the banner in
strong light behind it so there's no 'show-through'. Once you've got that, you
can move forwards with confidence.
 |
| same design, same colours |
 |
| single and double-sided |
We can do this because we've spent vast amounts of money on our own
internal R&D Department. Not only this, but we even have our own material
coating plant.
And if that weren’t ownership enough of the process, we actually
produce our own fabric from yarn to finished product.  |
| 2 sides of the same banner |
We could be developing an OCD with this, don’t you reckon?
Maybe our competitors should do the same?
It would certainly be better than trying to fool you into thinking they
made double-sided print!!!
If you’d like to know more, let us know. We’ll listen to what you and
your event needs, not what we can get away with!
